Things that make you go….HMMM?
Take a look at this Butter Kernel corn ad, and see if you agree that….
http://www.butterkernel.com/ (I tried to attach an image…but couldn’t….)
…local foods are such a growing phenomenon that the corn is running scared. Or,…the marketers of the corn. Trusted quality? Perhaps. Locally grown? Not likely.
Ads such as these are sort of a mix of good news, and bad news.
The good news – consumers are increasingly asking for local. They are vocal about local.
The bad news – big companies can dupe unsuspecting consumers into thinking they’re supporting local by supporting one of the biggest veggie canners in the U.S.
Pirating the local food movement – what do you think? Have you encountered similar advertising in your community, or in your newspaper’s coupon section?
*Thanks to Annie Carlson who mentioned this new ad as part of her presentation in the Dakota Grown Local Foods Conference.
